Michael Ebeid AM is a strategically focused CEO with more than 30 years’ experience across the Technology, Telecommunications and Media sectors. Michael has a successful track record in leading organisational change and transformations, creative and innovate teams and is passionate about workplace culture, leadership and diversity.
Since being appointed CEO and Managing Director of SBS in 2011, Michael has significantly evolved the public broadcaster’s portfolio, with four distinctive TV channels, an extensive in-language radio offering and market leading digital services, leveraging its credentials in digital broadcast technology, enabling audiences to engage with SBS more than ever before. A continuous focus on driving a high-performance culture, coupled with a program of continual efficiencies, has made SBS the most agile broadcaster domestically.
Prior to SBS, Michael was Executive Director of Corporate Strategy and Marketing at the ABC, Commercial Operations Director at Optus Communications for ten years during a significant period of disruption and growth and began his career at IBM, where he held various finance, sales and marketing positions across Australia and Asia.
Michael was awarded a Member of the Order of Australia (AM) for his service to Broadcast Media and Multicultural Affairs as an executive, innovator and business leader in 2017 and named CEO of the Year at the 2017 CEO Magazine’s Executive of the Year Awards. Michael was appointed as a Trustee of the Sydney Opera House Trust in January 2018.